Fantapirlamarket
1993 - Unpublished
Already from the title it can be understood that this is not a "normal" text. The original subtitle was:
The market that makes the imagination spin
because pirlare in Milanese means to turn, then replaced by the more explanatory:
All the products
you have always wanted
and no one has ever had
the courage to propose to you
​
In any case it is pirlate :-)
​
With hindsight, thirty years after its first draft, I think it was the moment of maximum fusion between my "literary" nature that made me write thousands of pages of fiction that you can find in the Writing section and the engineering one from the creator and designer of products and systems that you can find in the Ideas & Projects section.
And the title is perhaps the best summary of all my work.
Below is the introduction that well represents the purpose and contents of the book.
WHY THIS BOOK
​
One gets rid of a neurosis,
it does not heal itself.
JP Sartre
If the world around you suits you as it is, you don't need to read this book.
If, on the other hand, your days are happily troubled by a thousand small misunderstandings with your neighbor, to whom rather than turning the other cheek you would gladly stretch a sganassone which you do not do solely because you consider yourself a civilized person, this book is for you.
And if you are hypersensitive to noises, smells, changes in climate, the way insults are brought to you, the flavors of your mother-in-law's cuisine, the hunting dog face of your boss, the custom-built of your flea neighbor of the house, to the Hollywood wife of that fool of your brother, to the salary increase of that fool of your colleague, in short, you believe that the form almost always corresponds to the contents, that is, you are a neurotic metropolitan animal of the now imminent twenty-first century, you have found the virtual solution to many of your infinite problems.
Virtual because unfortunately, most of the products in this book are unattainable and in any case, even if they were, their manufacturer would have ended up in jail for a while for culpable injury, conspiracy, fraud, etc.
However, I hope that reading this book may in itself constitute a liberating act either at least a timid hope of the birth of a society of the future completely free from the worst of the evils of the century: human imbecility.